Why Being Human-Focused Matters Now More Than Ever
Heather McNair, Chief Community Officer
Tuesday, May 12: 2:00pm-3:00pm
Speaker Bio
Heather has developed marketing, technology and web strategies for the non-profit, publishing and event industries for more than 15 years, and added social networking into the mix about 5 years ago. She is Higher Logic's Chief Community Officer. Heather has worked in the association field since 2005, as Vice President of Marketing, Membership and Strategic Technologies for the American Association of Nurse Assessment Coordination, and Senior Manager of Member Engagement at the Medical Group Management Association (MGMA). In both organizations, she launched communities using the Higher Logic platform, so she’s very familiar with what it takes to make online communities successful.